Give us a call 1.800.948.8548
Miranda Goode
Associate Professor, Marketing
Expertise:
Marketing, Consumer Learning and Emotions, New Product Adoption, Experiential Consumption
Miranda Goode is an Associate Professor of Marketing at the Ivey Business School and holds the StarTech Professorship in Customer Insights. Dr. Goode's research focuses on consumer learning, emotions, and well-being in domains related to money, consumer debt, experiential consumption, and new products. Her research has been awarded over $680,000 in external funding and her work has been published in Journal of Marketing Research, Journal of Consumer Psychology, Science, Current Directions in Psychological Science, Psych & Marketing and has been featured in media outlets worldwide including The New York Times, Boston Globe, The Star Tribune, CBC Radio, and TV.
Programs
Canada's flagship certification for executives.
Lead in the changing business landscape of the future. Think strategically, cultivate talent, and develop practical solutions to the real-world challenges facing your organization.
Starts February 24, 2025
London, Ontario, Canada
Ivey LIFT Leadership Coaching Certification
Join a community of Canada’s most advanced executive and leadership coaches. Learn to guide executives and transform executive teams in the dynamic business arenas of tomorrow.
Starts February 5, 2025
London, Ontario, Canada
