Contact Information
Assistant Professor, Entrepreneurship & Sustainability
F.W.P. Jones Faculty Fellowship
Laurel Steinfield (BComm, MSc, DPhil) is an Assistant Professor of Entrepreneurship at Ivey Business School, University of Western. Her work focuses on inequities and explores (social) innovations/enterprises that can improve livelihoods.
She has over 15 years of experience working in and with social enterprises/entrepreneurs, and conducting research that examines gender lens impact investing, entrepreneurship in Eastern/Southern Africa, women economic empowerment initiatives, and solutions to improve climate resilience among vulnerable communities.
As a transformative consumer research scholar and former Associate Professor of Marketing at Bentley University (USA), she views social innovations/enterprises as a key mechanism with which to address intersectional injustices and to achieve the sustainable development goals.
Programs Taught
- PhD, Theoretical Contributions and their Evolution in Marketing & Consumer Behavior, Bentley University
- Diversity, Equity & Inclusion in the Marketplace, Bentley University
- Doing Market Research for Social Impact, Bentley University
- Marketing for Non-Profits and Social Enterprises, Bentley University
- Essentials of Marketing Strategy: Insights, Design and Impact, Bentley University
- Introduction to Marketing and Operations, Bentley University
- Graduate-level Consumer Behavior, Bentley University
- MBA Culture & Global Markets, University of Oxford
- MBA Introduction to Marketing, University of Oxford