Contact Information
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Richard Ivey Building 3331
Associate Professor, Marketing
R.A. Barford Professorship in Marketing Communications
Dr. Miranda Goode is the R.A. Barford Professor of Marketing Communications. Dr. Goode's research focuses on consumer learning, emotions, and well-being in domains related to money, consumer debt, and experiential consumption. Her research has been awarded ~ $825,000 in external funding and is published in the Journal of Marketing Research, Journal of Consumer Psychology, Science, Psych & Marketing and featured in the Toronto Star, New York Times, Boston Globe, Star Tribune, CBC, and Global News. Dr. Goode has authored several business cases, including the bestselling, “Aspire Food Group: Marketing a Cricket Protein Brand,” and teaches courses on Marketing Management, Consumer Insights, and Consumer Behavior in undergraduate, graduate, and executive programs.