Contact Information
Niraj Dawar is a Professor Emeritus from the marketing group at the Ivey Business School. He earned his PhD from Pennsylvania State University.
Niraj Dawar's research focuses on brand equity and brand management issues. His published papers on brand extensions, consumers use of brand and other signals as well as international consumer behaviour have appeared in the Journal of Marketing, Journal of Marketing Research, Harvard Business Review, Journal of Consumer Psychology, Marketing Letters, Journal of Business Research, the Journal of International Business Studies, and other outlets.