Professor Andrew Stephen is the Deputy Dean for Faculty and Research and the L’Oreal Professor of Marketing at the Said Business School, Oxford University
"Synthetic Diversity: How Racial Depictions Influence Consumer Reactions to AI-Generated Models in Advertising."
Bio: Andrew Stephen is the Deputy Dean for Faculty and Research and the L’Oreal Professor of Marketing at the Said Business School, Oxford University. Andrew is one of the world’s top marketing academics and is a leading voice on the future of the marketing, media, and advertising industries. His research and industry engagement work focuses predominantly on issues related to new technologies in marketing (such as AI) and how both customers and businesses can benefit from new technologies. He is a strong proponent of the use of data-centric, analytics-enabled, evidence-based approaches to marketing practice. His research over the last decade has made significant contributions to our understandings of digital marketing, social media, advertising and consumer behaviour. He is recognized by the American Marketing Association as one of the top marketing academics in the world (including #1 in the UK), was featured as one of the top 40 business school professors under 40 by Poets and Quants, and has won numerous awards for research excellence.
Details:
Type: In Person
Time: Friday, May. 17,2024 from 11:30 to 1:00 PM
Location: Room 1360
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