Skip to Main Content
HBA · Yusuf Mohmand

Business is Everywhere: How Academic Pressure Fuels a Billion-Dollar Assistance Industry

Nov 18, 2024

Screen Shot 2024 11 17 At 3.31.16 PM

In today’s educational landscape, the relentless pursuit of academic excellence has birthed a booming industry: academic assistance services. When I first received a LinkedIn message offering to complete my homework for a fee, I felt both intrigued and uncomfortable. This wasn’t spam; it was a direct proposition from an alumnus of the London School of Economics, complete with an impressive resume. His straightforward question was: “Hey Yusuf, do you want to improve your grades?” This interaction prompted me to explore the motivations driving educated professionals toward the academic assistance industry and the scope of this rapidly expanding market.

Companies like Chegg and Course Hero have capitalized on the growing demand for academic support, transforming it into substantial business opportunities. In 2023, the global academic assistance market was valued at $1.97 billion, projected to exceed $4 billion by 2032, reflecting an annual growth rate of 9.2%. This growth is particularly noteworthy in an era where free AI tools like ChatGPT offer instant information. So, why are students opting for paid services despite the availability of free resources?

The answer lies in a fundamental shift in how students approach education. While AI tools provide quick answers, platforms like Chegg offer comprehensive resources—past exams, detailed practice tests, and organized lecture notes—essential for navigating challenging coursework. For example, during finals week, a friend accessed Chegg’s database to review previous exams, enabling him to study effectively amidst a hectic schedule. This reliance highlights the limitations of traditional education, which often fails to meet students' needs for tailored support.

Moreover, companies like Chegg provide a level of reliability that AI cannot match. Academic writers on these platforms guarantee specific grades, often with money-back assurances. In high-stakes environments, where errors or potential plagiarism from AI pose serious ramifications, these services offer peace of mind. A peer shared that using Chegg’s services reassured him since he knew he was receiving personalized assistance rather than generic AI-generated responses. This reliability strengthens the argument for students' preference for paid services over free tools.

However, the rise of academic assistance services raises significant ethical concerns. Critics argue that platforms like Chegg foster dependency, potentially undermining genuine learning. Many students grapple with the moral implications of using these services; one classmate candidly remarked, “I know it’s technically cheating, but when every grade counts, it’s hard not to take any advantage I can get.” This sentiment reflects a broader issue within education, where grades overshadow true understanding, pushing students toward shortcuts instead of fostering deep learning.

Academic pressure begins long before college, with families increasingly investing in admissions consulting—a multi-billion-dollar industry—to enhance their child’s chances of acceptance into prestigious schools. Students who relied on academic assistance in high school often find themselves lacking the skills needed to succeed independently in college, perpetuating their dependence on these services.

These companies understand their audience, positioning themselves as “support for success.” Chegg’s marketing frames its services as an “investment in yourself,” suggesting that outsourcing academic work is beneficial for career advancement. This strategy exploits students' fears and aspirations, reinforcing the notion that success is tied to grades rather than genuine comprehension.

The student-teacher relationship is also affected, with many students viewing education as transactional. In lectures, I often observe a divide: while some engage meaningfully, others appear merely present, reflecting a cultural shift where education is increasingly seen as a commercial enterprise rather than a pursuit of knowledge.

Family expectations complicate this issue further. Academic assistance companies capitalize on students’ anxieties about disappointing their families, especially in cultures where academic achievement is closely tied to family honour. This sentiment resonates with many students for whom academic success feels non-negotiable. The reach of academic assistance now extends across all educational levels, including graduate studies, where even PhD candidates seek help with dissertations.

Reflecting on that LinkedIn message, I question whether accepting the offer to improve my grades would have genuinely served my best interests. Ultimately, I chose to decline, valuing the learning process over the grade. The knowledge I acquire in school will be applicable in my future career, where shortcuts are not an option.

As we consider the choices of other students in this landscape, it is essential to reflect on the long-term implications of their decisions. The academic assistance industry is not just a response to immediate pressures; it shapes students' understanding of success, learning, and integrity. Will reliance on these services foster a generation that equates grades with value, or can it coexist with meaningful educational experiences that prioritize genuine understanding?

To navigate this complex terrain, educators, parents, and policymakers must engage in open dialogue about the values we instill in students. We should encourage an educational environment that prioritizes mastery of content over superficial performance metrics, reinforcing that true success is rooted in comprehension and the ability to think critically. By doing so, we can cultivate a generation that not only excels academically but also values the learning journey, ensuring they are equipped for the challenges ahead.