Training for Web Editors

Introduction

This guide helps web editors create effective content for Ivey's website that helps visitors achieve their goals.

In this guide you will learn how to:

• Create and manage content on the Ivey website
• Use a content management system (Umbraco)
• Write effectively for the web
• Provide an optimal user experience for web visitors

It is meant to be a reference for you to refer to on an as-needed basis.

Be sure to bookmark this page for future reference. You will also find a link to it on the first page after logging in to Umbraco.

Digital Services

Ivey's web properties are maintained by the Digital Services team within the Marketing and Communications department.

We provide the following types of support:

• Umbraco training
• Setting up new websites
• Editing or resizing images
• Selecting images from a portfolio or repository
• Email marketing campaigns
• Contact or application forms
• Design
• Search engine optimization

If you require help with any of the above, or have any questions about this guide, please contact us at web@ivey.ca.

Table of Contents

1. Manage Content on the Web
   
   1. Anatomy of a Page
   2. Banners
      1. Image Banner
      2. Map Banner
      3. News Banner
      4. Promo Block
      5. Video Banner
   3. Basic Page Type (The Grid)
      
      1. Text
      2. Image
      3. Video
      4. Button
      5. Call to Action
      6. Testimonial
   4. Profiles
   5. Events
   6. News and Blogs
   7. Courses and Cases
   8. Page Assets
2. Umbraco
   1. Log In
   2. Upload a File or Image
   3. Save, Preview, and Publish
   4. Rollback a Page
   5. Delete a Page
   6. Move or Copy a Page
   7. Change the Page Order
3. Forms Coming Soon
4. User Experience Coming Soon
   
   1. Mobile First
   2. Accessibility
   3. Write for the Web
   4. Search Engine Optimization