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Anatomy of a Web Page

Every web page has three main sections:

  1. Header
  2. Main Content
  3. Footer

Header

The header contains Ivey's logo, top level navigation, and main navigation.

Although the logo and top level navigation are not able to be changed by an editor, the main navigation may changed when you:

  1. Add or remove a page
  2. Hide a page from navigation
  3. Move a page
  4. Change the order in a menu

Title Bar or Banner

A page will either have a banner or a title bar.

Banners often feature an image, a series of images, or a video with a title or other text overlaid on top.

How to use banners

A title bar is the default option. It always contains the page title and navigational breadcrumbs, but may also contain a subtitle and featured paragraph.

Main Content

Most of your work as an editor will take place within the Main Content section.

Although the header and footer are consistent across all page types, each page type has a different main content section. For the Basic Page type, this section is built upon the Grid.

How to use the basic page

Page Types

Although most pages you create will be the Basic Page type, there are other page types that you may use as an editor:

Profiles

Profiles are used to feature individuals who are connected with the school. Examples of people we may profile are faculty, students, and advisory board members.

How to use profiles

Events

Events throughout the school are featured on special event pages. Events may be hosted by our program recruiting teams, our centres and institutes, our advancement team, or our communications team.

How to use events

News and Blogs

News and blogs are one of the most common page types besides our basic page. They are used to highlight new activity at the school, to share knowledge or research, to report on a past event, or to feature a prominent faculty, student, or alumnus in the news.

How to use news and blogs

Courses and Cases

Courses and cases share a similar page type. This page type is used to display the content of a course or case. It also allows visitors to search through courses and cases, usually by filtering by category or topic.

How to use courses and cases

Footer

The footer is below the main content, and is the last section of the page.

The footer contains additional resources for visitors to help them navigate the site. It remains exactly the same across all pages and cannot be changed by editors.

What you will find in the footer:

  • Address of the school and all campuses
  • Links to program sites
  • Directories
  • News and publications
  • Resources for students, faculty, and staff
  • Social media links
  • Newsletter sign up

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