Strategies for Managing Your Company’s Most Valuable Asset
Don’t let a corporate crisis turn your company into the next BP or Toyota. Like any asset, your organization’s reputation needs to be carefully nurtured. Daniel Diermeier, author of Reputation Rules: Strategies for Managing Your Company’s Most Valuable Asset, discusses the essential elements for maintaining a strong reputation and how they can be integrated into a winning corporate strategy. With Gerard Seijts, Executive Director of Ivey’s Ian O. Ihnatowycz Institute for Leadership.
Ivey's ING DIRECT Leadership Centre, Toronto
Tickets: $30 per person, $25 (alumni rate), $20 (student rate)
Copes of the Book, Reputation Rules: Strategies for Managing Your Company's Most Valuable Asset, will be available for sale at the event.
Learn:
- How to use reputation as a key strategic element
- The reputation management tools that will help you achieve success
- How to establish a culture that can help you to face any corporate mishap
About Daniel Diermeier
Daniel Diermeier is the IBM Professor of Regulation and Competitive Practice and Director of the Ford Motor Company Center for Global Citizenship at the Kellogg School of Management, Northwestern University. He has served as an advisor to leading companies, including Accenture, Cargill, HSBC, Johnson & Johnson, Kraft, the FBI and McDonald's. His work has been featured in media outlets such as the Wall Street Journal, The Economist, Business Week, Financial Times, Fortune, Newsweek and ABC News. In 2012 he was named one of the World’s 50 Best Business School Professors by Fortune Magazine.
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