Ivey professor George Athanassakos examined how the European Union is faltering not because of lack of strategy, but mainly because of a misunderstanding of cultural differences.
The blending of cultures within a company can often result in conflict and resistance if not executed appropriately.
“The European Union must understand that cultural problems cannot be fixed with strategic solutions,” said Athanassakos. “When the two clash, culture will prevail.”
Athanassakos indicated that the European Union’s execution plan to integrate Greece into a European mindset will now cause further uproar and potential collateral damage.
