In light of Bloomberg’s recent MBA program rankings, The Globe and Mail broke down the reasoning behind why certain business school rankings reach different conclusions.
Bloomberg Businessweek places heavy emphasis on responses from employers (worth 35 per cent of the total score), and, as Dean Bob Kennedy pointed out, “the Bloomberg checklist plays to Ivey’s profile as a limited-enrolment program with close ties to recruiters.”
Kennedy cautioned prospective students to establish what each ranking takes into consideration and to determine which measures are relevant to them.
“We have been very resistant to changing our strategy to improve our rankings,” he says. “This is a ranking that fits our strategy.”
