While a simple financial chart can help businesses to track and reveal information over time, an overreliance on them can lead investors to act irrationally, according to a study by Associate Professor Rod Duclos.
In an interview with The Globe and Mail, Duclos cautioned investors to not rely solely on charts and graphs when committing to an investment.
“Graphic displays of data seem able to bias consumers’ evaluation of financial information and, consequently, their investment decisions,” he said in the study published in a recent issue of the Journal of Consumer Psychology.
Note: Article is currently locked for subscribers only.