Once a company that changed the game with every product it released, Apple has maintained its status as the most valuable company in the world by improving on its existing product line-up—bigger iPhones, smaller iPads, and improved software.
Tim Cook hasn't revolutionized the market in his time with Apple, unlike the late Steve Jobs, but what he's doing is working.
Ivey professor Glenn Rowe and other industry experts comment on Apple's continuing success and Tim Cook's strategy.
