Business schools are adapting and changing their marketing curriculum to reflect the new shift in marketing strategies. Giving credit to the Internet, Ivey professor Niraj Dawar says new information has come available about customer behaviour and the different stages of consumer behaviour.
"Marketing curriculum in B-schools is being infused with elements of change in understanding big data," Dawar says. "We are designing our courses to reflect those changes."
Marketing curriculum in B-schools is being infused with elements of change in understanding big data. The internet has created a lot of information about customer behaviour, what influences them, an understanding of the stages of consumer behaviour and what happens at each stage. All of that is creating new opportunities for marketers. We are designing our courses to reflect those changes.
