In the uber-competitive made-to-measure online clothing industry, companies are often looking towards new and emerging technologies to give them an edge. In this Decision Makers profile in the Globe and Mail, Canadian clothier Indochino opted to partner with one of the world’s biggest suit manufacturers, China’s Dayang Group. While the deal realized up to $42 million for Indochino, it had to give up a 21-per-cent ownership stake in the company.
While this was certainly a difficult decision, the deal helped Indochino to harness the advanced manufacturing technologies of its new offshore partner. Ivey's Ning Su, an expert in business strategy, said he feels Indochino's investment in technology is a wise move and should give the company a shot at long-term success.
“I think it’s a good time for companies to really rethink their business model and how to leverage technology to improve customization and individualization and to rethink their core beliefs," he said.
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