JP Vergne | Why you should be texting your customers

Studies suggest that more than 90 per cent of texts are opened within minutes of being delivered.

Taking advantage of this statistic and moving away from consumer “app-fatigue”, Mike Gozzo co-founded Smooch, a mobile program that allows businesses to reach their customers in the simplest way possible: Text messages. Assistant Professor JP Vergne spoke to Canadian Business about the value of brands texting their customers, rather than overwhelming them with new apps.

“It’s more personal, and it’s more immediate,” said Vergne.