Darren Meister | How to make money serving the underserved

Entrepreneurs are always trying to find an edge to make their product or service stand out from their competitors. One way is to target underserved markets, but recognizing this opportunity often takes a lot of reconnaissance work and some deft analysis.

An article in Profit Guide observes even when an entrepreneur finds a space that's underserved, they still need to be wary of competitors no matter how weak they may be.

Ivey's Darren Meister offers this piece of cautionary advice, "one of the most terrifying things an entrepreneur can say is, ‘I have no competitors.’ Either no one cares [about what you do], or you’ve defined your market too narrowly.”