Your company’s biggest champions might also be the most overlooked.
Robin Nuttall, co-author of Connect: How Companies Succeed by Radically Engaging with Society, says a company’s success depends on its ability to engage with a range of stakeholders, including those who typically fall under the radar.
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“Some stakeholders are very vocal and very negative toward an industry, but they may or may not be the ones who are going to determine the outcomes. Typically 80 to 90 per cent of constituents in a particular area are supportive of your project and program, but have been relatively silent. They are your champions. They are your ambassadors,” he said.
Nuttall was the keynote speaker for an Ivey Idea Forum in Toronto on January 29 called Strengthening trust in the energy sector. It focused on how businesses can improve their relationship with society to remain competitive. Presented by the Ivey Energy Policy and Management Centre and moderated by Energy Centre Director Guy Holburn, the event included a panel of energy sector leaders sharing their firsthand experiences in stewarding external relations.
Here are some key takeaways.
James Scongack, EMBA '17, Executive Vice-President of Corporate Affairs and Operational Services at Bruce Power
Scongack said the secret to success is strong and frequent communication with stakeholders.
“Don’t be afraid to share your story,” he said.
Bonnie Hiltz, Director of Power and Utilities at Sussex Strategy Group
The public has greater access to information about companies and, as a result, expects more of companies than ever before. Hiltz said engaging with the public should be part of your corporate strategy.
“When you’re receiving questions or references to other information, you have an obligation to respond. You should respond as good practice,” she said. “Behind the scenes, there is actually a significant amount of information-sharing on both sides.”
We spoke with Nuttall and Hiltz after the event about their key advice.
Listen to the interviews.
