HBA1 students are halfway through the Ivey Design Project and the bulk of their research is done. Now they are fleshing out their ideas on how to improve campus life at Western University. Here’s a look at the key takeaways.
DAY THREE
The faculty perspective – What did the students do today and why is it important?
Having spent the last two days empathizing with the users and really understanding their problem as it relates to our theme, today the students turned their attention to ideas for producing innovative solutions.
Nicole Haggerty, Associate Professor of Information Systems, said it’s a chance for them to show their creativity.
“This is an exciting and challenging time as students explore lots of ideas – some really crazy ones – so that they can start to see what is meaningful to the users on whom they are focused,” she said. “Fighting the urge to test a single idea, our students will show real design thinking skills when they ideate and prototype quickly to test a range of solutions with real people, gathering feedback as they go. Today was about divergent thinking!”
The student perspective – What did you do today and what was the key takeaway?
Today, we headed out into the real world to start to build our prototypes with our users. We engaged with a lot of different people from our user persona and, with them, built some of the solutions that we thought would be effective in solving their problems.
“It gave us hands-on experience and I think this is very representative of what we are going to experience in the future when we actually have to go out and solve real people’s problems, not just reading a case and analyzing it.”
– Tristan Tsvetanov
“Today, we got our hands dirty and went out into the real world to look at how we can build a prototype based on the research and the persona that we’ve developed in the past few days. This is important because all of our work and research is coming together. It furthers our understanding of what we know so far.”
– Allyson Goodman
