In the world of business education, few teaching methods are as impactful as the case method. More than just a learning tool, it is a transformational experience that shapes how future leaders think, act, and make decisions.
Since today is World Case Teaching Day – a day dedicated to celebrating this important learning approach – we are pleased to share our recent podcast, Case Study Methodology with Julian Birkinshaw (watch the video above). Hosted by J.D. Clarke, Executive Director of Recruitment and Admissions at Ivey, the discussion features Dean Julian Birkinshaw exploring the benefits of the case method, his personal experiences with it, and its growing relevance in business education.
Describing it as a time-tested, future-proof approach that develops leaders who can think critically, act decisively, and inspire those around them, Birkinshaw says as artificial intelligence continues to reshape industries, the critical human skills cultivated by the case method are essential for navigating complexity. He also shares how Ivey is integrating digital tools to enhance accessibility and engagement, while reaffirming that the case method remains at the heart of great leadership – and at the core of an Ivey education.
“It doesn’t matter how much technology changes, ultimately a bunch of people sitting around in an amphitheater discussing something – trying to get to the bottom of it – that is the essence of what makes learning great,” he said. “And that is what Ivey does better than anyone else.”
