Discipline
Marketing
Supervisors
- Miranda Goode
- Kirk Kristofferson
Queenie's research focuses on consumer behavior, particularly the motivations behind distinct consumption habits. Queenie is also interested in how prosocial behavior develops at the intersection of emerging technologies and how consumers perceive the application of these technologies in the marketplace.
Education
- Master of Science in Management (MScM), Toronto Metropolitan University, 2024
- Bachelor of Commerce (Honors), Toronto Metropolitan University, 2023
Research Interests
- Consumer Behavior
- Motivation
- Prosocial Behavior
- New Technologies
Papers and Presentations
Refereed Journal Articles
Tezer, A., Philp, M., Pancer, E., & Zhu, Q. (2024). Presents with presence: The role of memory and essence in heirloom gift appreciation. Psychology & Marketing.
Refereed Book Chapter Publications
Fares, O. H., Zhu, Q., Lee, S. H. M., & Aversa, J. (2024). Consumers' Drivers of Generative Pre-Trained Transformer (GPT) Conversational Bot Adoption. In Revolutionizing the Service Industry Wth OpenAI Models (pp. 114-145). IGI Global.
Peer-Reviewed Conference Proceedings and Presentations (* denotes presenter)
Zhu, Queenie*, Matthew Philp, Ethan Pancer, Theodore J. Noseworthy (2024), "Beyond the Designer: Unravelling Consumer Preferences Towards AI-Crafted Products," in NA - Advances in Consumer Research Volume 52, eds. Joseph Goodman, Hilke Plassmann, and Cristel Russell, Association for Consumer Research.
Fares, Omar H.*, Queenie Zhu, Seung Hwan (Mark) Lee, and Joseph Aversa (2024), “Consumers’ Drivers of Generative Pre-Trained Transformer (GPT) Conversational Bot Adoption” American Marketing Association/ American Collegiate Retailing Association Triennial Conference, Kalamazoo MI.
Zhu, Queenie*, Matthew Philp, Ethan Pancer, and Theodore J. Noseworthy (2024), “When Machines Innovate: The Impact of Artificial Intelligence on Product Design Reception” Society for Consumer Psychology Conference 2024, Nashville TN.
Philp, Matthew, Ali Tezer, Ethan Pancer, and Queenie Zhu* (2023), “Preserving the Past, Securing the Future: The Psychological and Environmental Benefits of Heirloom Gifting” Administrative Sciences Association of Canada Conference, Toronto ON.
Gómez, Juan Marcelo*, Queenie Zhu, and Omar Fares (2023), “Blockchain EV Payment Systems: A Systematic Literature Review in Retail Energy Trading” American Collegiate Retailing Association Conference, Virtual.
