The research by JP Vergne and Gautam Swain systematically explores the media coverage received by bitcoin since 2009 and seeks to explain why it is so confusing. The paper, available at the link below, is accepted for publication in Research in the Sociology of Organizations, and has been nominated for Best Conference Paper Award at the 2016 Meeting of the Strategic Management Society, which takes place in Berlin in September.
Find the link to the paper here